Small to Medium Business
Open for business.
SP Data believes SMB marketing is a horizontal that requires a unique approach including;
- We have developed an account management approach where each sales representative is responsible for the lifecycle of the customer, from initial close to welcome calls to renewals to up-sell contacts
- A unique contact management strategy using specialized industry verticals to maximize right party connects with the fewest attempts (i.e. don’t call a restaurant at lunch or dinner time)
- A solution is supported by a comprehensive CRM application with definable workflows to support the industry vertical account management approach
- A specialized personality profile (DISC based) for account managers, matching them to the industry verticals they support with the ability to work in a blended inbound and outbound call center environment
- A representative compensation plan that includes significant performance upside in order to attract the best talent
- A management ratio of 1:10 team leads to sales representative to provide support for the complexity of the sale and sales process. In addition we compliment the team with dedicated sales coaches and quality assurance managers that maximize productivity and performance.
- Business analyst and ongoing analytics to support the sales and account management initiatives, in an effort to improve sales performance and process