CATEGORY: OUTBOUND CONSUMER SALES
One of the world’s largest energy marketers with more energy customers than all other North American energy marketers combined.
This company began selling energy contracts in North America in 2000. Since their inception, they have established themselves as a leader in home servicing with a base of 5 million customers.
THE CHALLENGE
In November 2006, 10 SP Data agents began selling gas and electricity from one of our Response Management Centers. Within a few months, we had scaled to over 100 selling agents.
Such a quick ramp up required comprehensive auditing, quality control, and significant executive sponsorship to meet the expectations of our client’s senior team.
THE RESULTS
SP Data ramped up our clients’ energy sales/marketing programs within days not weeks. Our unique front and back-end processes allowed us to coach tier one agents towards offering a better overall customer experience for a record number of sales.
In an 18 month period, we have achieved over 54,000 contractual sales ranging from one to five year commitment plans. Plus, during a routine customer sales call, SP Data’s approach for up-selling Green Energy products was so successful it is now a customer mainstay.
Our client continues to rely on us for script rewrites, objection handling and overall suggestions in regards to future marketing initiatives.
